This half-year course offers a basic understanding of the fundamental marketing principles and their impact on business and society, while also providing a foundation for those majoring in marketing or business. Students gain insight into the economic role of marketing and its effect on buying behavior. Students develop an understanding of the processes involved in marketing, from the creation to the consumption of products and services. Areas covered include market planning, branding, promotion and selling, pricing, marketing-information management, distribution, and product/service management. Students learn to apply marketing functions and consider their impact on business operations. An introductory video is here.